week9

The service design is the thing that focus on our daily living. It is about making what you do more useful, usable and desirable for your users, and more efficient, effective and valuable for you, just like the picture we can see in the slide. It is a human-centered approach that focuses on customer experience and the quality of service encountered as the key value for success

The key concepts of service design are systems, value, journeys, people and propositions. Cell phone, PC, Web, GPS, mailing and communication technology are all examples of service desgin. All of them has focus on the feelings of customer to invented. They allowd a quantitative description of critical service elements to the customer. Such as saving up the time of customer

And the key benefits of service design is ourselves. it enables ease-of-use, resulting in higher conversion rates and greater cross-selling and up-selling opportunities to improve customers' tolerance of business goals that conflict with their personal goals.

Therefore, the employee of the service design is the customer itself. Everyone is a service provider. Customers are willing to pay a premium for products and services that help make their lives easier, more enjoyable and exciting